Vodafone Idea on Monday established a new unified brand identity in India which will bet big on digital to attract clients and stem exits to rivals Bharti Airtel and Reliance Jio.  Vodafone Idea, now VI, is renewing its attention following the AGR verdict a few days back.  Vodafone Idea is a joint venture between Britain's Vodafone and also India's Idea Cellular, stated it'll go by the new name"Vi"."In their respective avatars, because the mid-90s, Vodafone and Idea steered the rise of the sector for over decades separately. 

Vodafone Idea rebrands as Vi; 'Reflection of both brands,'

 Both Vodafone and Idea have set new benchmarks in community expertise, rural connectivity, client service, enterprise mobility solutions," says Kumar Mangalam Birla, chairman of Aditya Birla Group, announcing the rebranding."New brand identity is a reflection of both brands, says Kumar Mangalam Birla" he said.Over the previous two years, the telco maintained its two distinct brands but a joint one is expected to bring in more readers, Vodafone Idea said.  VI also said they will continue to partner with the government of India to push the digital market assignment."Vi is built to be strong, ever-dependable, agile, intuitive, and also a brand in tune with the requirements of the consumers, in such ever-changing times. 

 It is designed to help clients proceed in life, to get a better today and a brighter tomorrow.  Vi is future-ready and is committed to serve and enable an electronic society to progress in life," the company said in a press release.Elaborating on the brand, Ravinder Takkar, MD and CEO, Vodafone Idea stated telco ready to take the first step to increase costs. "Vodafone Idea came together as a merged thing a couple of years ago.  We've, since then focussed on incorporating two big networks, our people and procedures. 

 A new tariff is going to help improve the telco's ARPU that's at Rs 114 in comparison to equal Airtel and Jio's at Rs 157 and Rs 140," Takkar said.The newest integration not just marks the completion of the largest telecom merger in the Earth, but will also place the company on its upcoming travel to provide powerful digital encounters to 1 billion Indians on its 4G network, '' he explained."VIL has become thinner and nimble, and the installation of several fundamentals of 5G architecture has helped us change into a future-fit, electronic network for your shifting customer needs."The new brand launching signifies our desire to not just deliver, but delight our clients, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India," Takkar added.

The shares of Vodafone Idea jumped 10 per cent to a intra-day high of $13.21.  On Friday, Vodafone Idea had stated it would raise new capital of $25,000 crore in an effort to pay back the hefty dues it owes to the government.  It intends to increase around $15,000 crore through debentures and an equal amount by issuing stocks and warrants.  The forthcoming fundraising will offer a lifeline to cash-strapped VIL, that has suffered enormous losses, has been losing subscribers and Average Revenue Per User (ARPU), and faces exceptional Adjusted Gross earnings (AGR) dues of about Rs 50,000 crore.

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